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About Alan O'Neill
Your Partner in Business Transformation
Alan O’Neill is a globally recognised business strategist, keynote speaker, and author who has spent over 30 years helping organisations transform from the inside out. Known as the change agent behind Selfridges’ remarkable £200 million profit leap, Alan is trusted by some of the world’s most iconic brands including Google, PWC, Mercedes-Benz, Harrods and Moët.
At the core of Alan’s work is a proven 7-Steps to Profit™ framework… developed through decades of experience in aligning strategy, culture, and execution across complex organisations.
A Track Record of Results
Alan has worked in over 25 countries and across industries, guiding leadership teams through change with clarity and confidence. Whether it’s accelerating growth, revitalising culture, or sharpening customer focus, Alan’s hands-on approach delivers measurable impact.
His most celebrated transformation? Taking Selfridges from good to world-class—helping them grow profits from £45 million to over £250 million, while making them the best department store in the world.
Change Management Expert.
Speaker.
Advisor.
Author.
Doctoral Researcher.
Alan is a regular media contributor and keynote speaker on the global stage, known for his energy, clarity, and practical insight. He is the author of several books on topics such as Customer Experience, Culture, Change Management and Leadership.
Whether speaking to 5,000 delegates or advising a CEO behind closed doors, Alan’s mission is the same: to give organisations the tools to thrive in a fast-changing world.
Bespoke Access for Leaders
Through select advisory engagements, Alan works directly with leadership teams on a 1:1 basis. These engagements are tailored, outcome-driven, and grounded in real-world commercial experience… not theory.
When you work with Alan, you don’t get a consultant… you get a seasoned partner with a playbook built on results.
Podcast
Boardroom Insights Podcast
Boardroom Insights is your exclusive pass into the minds of top business leaders, entrepreneurs, and decision-makers shaping the corporate world. Hosted by industry expert Alan O’Neill, this podcast uncovers the strategies, leadership tactics, and market insights that drive success at the highest level.
Each episode, we go behind the boardroom doors to explore:
- Winning business strategies & corporate growth
- Leadership lessons from top executives
- Navigating change, innovation, and economic shifts
- Real-world case studies & success stories